Doctoral dissertation (Open Access)

Limatius, H. (2020). Communities of Empowerment: Exploring the Discourse Practices of Plus-Size Fashion Bloggers. Tampere: PunaMusta Oy, Tampere University.

Edited books

  • Katajamäki, H., Enell-Nilsson, M., Kauppinen-Räisänen, H., & Limatius, H. (2022). Responsible Communication. VAKKI Publications, University of Vaasa.

Peer-reviewed journal articles

Peer-reviewed book chapters

  • Limatius, H. & Nevala, M. (2024). Intragroup marginalization in social media: Self- and other-reference on a plus-size fashion brand’s Instagram page. In M. Nevala & M. Palander-Collin (Eds.). Self- and other-reference in social contexts: From global to local discourses (pp. 114-137). John Benjamins Publishing Company.
  • Limatius, H. (2023). Somevaikuttajat yhteisöjen luojina. In Vaikuttava Viestintä, eds. Hanna Reinikainen & Salla-Maaria Laaksonen, pp. 79-96. ProCom – Viestinnän ammattilaiset ry.
  • Limatius, H. (2023). Examining the Multimodal and Multilingual Practices of Finnish Social Media Influencers. In Multilingualism from Manuscript to 3D: Intersections of Modalities from Medieval to Modern Times, eds. Matylda Włodarczyk, Jukka Tyrkkö, & Elżbieta Adamczyk. Routledge. doi:
  • Limatius, H. (2020). Fat acceptance or body positivity? A discourse-based investigation of plus-size fashion blogging and social movements. Movement and Change in Literature, Language, and Society, eds. Joel Kuortti & Sirkku Ruokkeinen. Academia Philosophical Studies 65, Academia Verlang.
  • Tyrkkö, J. & Limatius, H. (2019).  “When Did I Do Dangerous Driving Then?”: Structures and Functions of Formula One Race Radio Messages. In Corpus Approaches to the Language of Sports, eds. Marcus Callies and Magnus Levin.
  • Limatius, H. (2018). “Fat, curvy or plus-size? A corpus-linguistic approach to identity construction in plus-size fashion blogs.” In In Search of Meaning: Literary, Linguistic, and Translational Approaches to Communication, eds. Hanne Juntunen, Kirsi Sandberg and Kübra M. Kocabaş, Tampere University

Non-refereed scientific articles

Conference papers

  • Limatius, H., & Koskela, M. (2024). Moninaisuus pandemia-ajan viranomaisviestinnässä. XLIV International VAKKI symposium 02/09/2024.
  • Koskela, M., & Limatius, H. (2023). Image-text relationships revisited – Capturing the complexities of social media data. NORDISCO, the 7th Nordic Interdisciplinary Conference on Discourse and Interaction. 11/16/23. Tampere.
  • Limatius, H., & Leppänen, S. (2023). Intersectionality in the discourse of body positivity activists on Instagram. The 4th Approaches to Digital Discourse Analysis Conference (ADDA 4): Contemporary Societies in Digital Discourses. 10/13/2023. Klagenfurt.
  • Nevala, M., & Limatius, H. (2023). Hi bestie! Address terms in communication
    between fashion companies and their customers on Instagram. 18th International Pragmatics Conference. 7/13/2023. Brussels.
  • Limatius, H. (2022). “In English below”: Investigating the language choices of Finnish social media influencers. FINSSE-10: The Role of English Today: Attitudes, Priorities, Ideologies, etc. 8/19/2022. Jyväskylä.
  • Limatius, H. (2022). Meikki-selfiet ja asukuvat yhteiskunnallisen vaikuttamisen kanavina. XLII VAKKI SYMPOSIUM, 2/10/2022. Vaasa.
  • Limatius, H., Sihvonen, T., Koskela M., & Serada, A. (2021). Informing or promoting? The functions of organizational tweets on #Blockchain. NordMedia2021, 8/18/2021, Reykjavik.
  • Limatius, H. (2021). “For the love of all things, please do not say that I’m curvy” – Practices of naming the body in plus-size fashion blogs. XLVII Annual Conference on Linguistics (Kielitieteen päivät), 05/07/2021. Tampere (online).
  • Limatius, H. (2020).”‘I’m really a part of this living, breathing thing whose roots go far and wide’: The role of offline meetings in the interaction of plus-size fashion bloggers.” THE 2ND INTERNATIONAL CONFERENCE ON INTERNET PRAGMATICS – NETPRA2, 10/22/2020. Helsinki.
  • Limatius, H. (2019). “Curvy girls and fat bitches: A corpus-linguistic approach to identity and the body in plus-size fashion blogs”. FINSSE-9: The Opportunities and Challenges of Interdisciplinarity, 08/16/2019. Tampere.
  • Tyrkkö, J. & Limatius, H. (2018). “‘Box, Box Now’: A Corpus Based Analysis Of Formula One Radio Messages.” IVACS International Biennial Conference 2018, 06/15/2018. Valletta.
  • Limatius, H. (2017) “Discourses of empowerment in plus-size fashion blogs.” Language and Democracy, 08/24/2017. Tampere.
  • Limatius, H. (2017). “Pluskokoisten naisten muotiblogien diskurssit.” Kielitieteen päivät 2017, 05/19/2017. Jyväskylä. (In Finnish)
  • Limatius, H. (2016) “’There really is nothing like pouring your heart out to a fellow fat chick’: Studying identity and community in plus-size style blogs.” ESSE 2016, 08/23/2016. Galway.
  • Limatius, H. (2016). “Fashionable Communities of Practice: Language Use in Style Blogs.” 1st Bristol Postgraduate Conference on Language and Society, 03/04/2016. Bristol.
  • Limatius, H. (2016) “Community-Building Practices in Plus-Size Style Blogs.” XXXVI International VAKKI Symposium, 02/11/2016. Vaasa.
  • Limatius, H. (2015). “Blogs as Communities of Practice: Constructing a Sense of Community through Language.” FINSSE 7: Language, Culture and Time: A Conference for Researchers and Teachers of English, 10/09/2015. Vaasa.
  • Limatius, H. (2015). ”Researching Style Blogs from the Perspective of Virtual Community.” Consuming/Culture: Women and girls in print and pixels, 06/06/2015. Oxford.

Seminars and symposia

  • Limatius H. (2018). “#PlusIsEqual: Sosiaalinen media, muoti ja tasa-arvo.” Tasa-arvo kielessä ja kirjallisuudessa; Monitieteisen kielten ja kulttuurien tutkimuskeskus Pluralin seminaari-iltapäivä, 05/22/2018. Tampere. (In Finnish)
  • Limatius, H. (2018). “Plus-size fashion blogging and body positivity.” Postgraduate symposium: Sex, feminisms, and the body in girls’ blogs and magazines, 04/28/2018. Oxford.


  • Limatius, H. (2017). “‘Every day I was reminded I wasn’t normal’: Constructing normal and abnormal bodies in plus-size fashion blogs.” FINSSE-8: What’s in a Century? 06/08/2017. Turku.